Client Case Study

American Pancake House Restaurant Chain

Over 1600 locations nation wide with over 99% owned by independent franchisees.

Overview

This brand already had a reputation for making breakfast fun again. It paired a playful brand personality with a great customer experience, introducing new offerings like burgers for lunch and dinner. As its SEO agency, we took on the challenge of increasing the brand’s local search visibility.

We designed and developed auto-generating local landing pages. Then we extended the experience to mobile, designing mobile first optimized pages. Within 3 months of implementation, we saw an increase in sales from both organic and maps traffic.

What We Did

• Retain online orders as restaurants re-open from Covid-19 restrictions.
• Increase organic and map traffic.
• Increase visibility for off-premise keyword targets.
• Improve conversion rate on location pages and subpages.

Outcomes