The Digital Plumbing Package sets the groundwork for proper tracking and getting valuable insights like where your visitor came from or what content your visitors resonate with. We look for a number of valuable insights that can be used to drive business.
Now, imagine you’re playing basketball — and you’re putting up shots in the dark. That would be really hard AND frustrating! You don’t know if you made the shot. You don’t know if you were even close, so you can’t make any adjustments. Every attempt is just as hopeless as the last
That’s what a lot of people do though (even marketers). They’re spending money on ads without first setting up the proper digital plumbing.
We don’t take random shots in the dark. We use our data intelligently — and we can figure out exactly what’s working and what’s not.
Imagine knowing what’s working across all your assets. Your website, google search results, facebook ads and google analytics. What if we could tie it all together so you can see traffic and conversions occurring across all of them? And present those audiences with ads that have been custom tailored just for them, guiding them closer to converting or becoming a customer.
Digital plumbing is like having a flashlight in a dark room. It gives you the vision to see what’s going on so that you can make decisions and take action with precision. Because we only want to spend money on what works and works best. AND we don’t ever want to spend money on what’s not working…right?
I get it! And that’s the whole point of the digital plumbing package.