Client Case Study

U.S. based GRILL AND BAR restaurant franchise

Over 1500 locations Nationwide.

Overview

This brand’s goal was to increase sales during the Covid-19 pandemic by improving its visibility to local off-premise searches (takeout and delivery). As its SEO agency, we took on the challenge of building and optimizing local landing pages for thousands of neighborhoods across the country.

Our Key Objectives:

Build and optimize content for off-premise location pages.
Increase and streamline data distribution (citation) efforts.
Earn buy-in with content and development stakeholders to utilize at least 50% of recommendations.
Work with public relations and custom service teams on link and review earning efforts.

What We Did

Refresh meta-data site-wide.
Introduce higher-performing location pages.
Applied 4 pillar principles of multi-location search. engine optimization.
Introduce new targets such as DELIVERY.
Worked with technology team to address Core Web Vitals.
Work with content teams to utilize SEO recommendations.

Outcomes

+30%

Sessions From Organic Traffic
40,532,171 (2021) vs. 31,153,761 (2019)

+173%

Revenue From Organic Traffic
$211,692,809 (2021) Vs. $77,495,222 (2019)

+126%

Increased Transactions
5,427,947 (2020) Vs. 2,401,771 (2019)

$134M

Additional online revenue
$211,692,809 (2021) Vs. $77,495,222 (2019)

Takeaways

Optimized Pages appearing in 8th Spot Paid off

Having localized landing pages appear on the first page of search results drove an additional $134 million in online revenue.

Earning buy-in with content and development stakeholders to utilize at least 50% of recommendations Proved Valuable

Worked with landing page vendor to improve location page SEO focal points.
Worked with technology team to address Core Web Vitals.
Worked with content teams to utilize SEO recommendations.
Worked with public relations team to utilize link-earning suggestions by campaign/promotion.