Increase Restaurant Sales Without Adding Stress To Your Peak Hours
One of the best ways to increase restaurant sales is by finding more catering customers.
Catering orders are ideal for restaurants. Most catering customers want the food just before lunch and dinner hours so you get to prepare most of the order during off-peak hours. When restaurants actually have the resources and capacity.
Growing demand for restaurants that have a catering menu
In just 15 minutes I was able to find 67 keywords and close to 72,000 monthly searches for restaurants that had a catering menu and/or service. There’s too much opportunity here to ignore and putting together a catering menu should not be hard either. You just need to make larger portions and find some new containers.
Think about all the events that people celebrate and offer food. Holidays, birthdays, graduations. Business and office meetings. So many parts of our lives are celebrated with food.
Catering orders have better profit margins
Since you’re working with existing ingredients you don’t have to buy or invest in much else. Maybe some service ware or logistics equipment.
And since most of the prep work can be done in advance, this brings production during your off-peak hours while keeping peak-time workload manageable.
This is why finding more catering customers is one of my favorite strategies for increasing restaurant sales.
By building high ranking web pages, restaurants can capture more of this traffic and generate incremental sales.
–Case Study
Catering Client Lead Generation for pizza restaurant
Organic pizzeria in Koreatown 2 miles east of downtown Los Angeles.
Overview
This store already had a line going out the front door during lunch hours. The owner was interested in advertising for more business without adding more customers to the lunch rush. As her consultant, I took on the challenge of increasing the restaurants local search visibility for catering clients.
The team and I designed and developed landing pages and began optimizing to target local offices for catering customers. Within 4 months of implementation, we saw an increase in sales from both organic and maps traffic.
WHAT WE DID
- Cold email outreach
- Introduce higher-performing landing pages
- Introduce new targets such as OFFICE LUNCHES and CORPORATE CATERING SERVICES
- Applied 4 principles of local search engine optimization for restaurants
Outcomes
8
Total Orders Generated
$2,150
Total Sales Generated
6
Clients Acquired
2
Returned Visits